Excerpt from Gearrice Article, Published on Dec 15, 2023 

Austrian NGO NOYB has aimed its legal crosshairs at Elon Musk’s social platform, X, alleging unauthorized microtargeting in promoting the EU’s Child Sexual Abuse Regulation (CSAR). The accusation centers on X’s use of sensitive user data without consent to microtarget ads endorsing the contentious legislation.

The core contention lies in the European Commission’s funding of microtargeted ads on X, promoting CSAR. This regulation seeks to detect online child abuse, potentially impacting encrypted services. NOYB claims X selectively used personal data, like religious or political affiliations, to exclude privacy-conscious or specific belief-associated profiles, breaching GDPR and the Digital Services Act.

NOYB asserts X’s terms ban targeting users based on beliefs, yet the Commission’s use of sensitive data contradicts this. The complaint aims to halt such practices—microtargeting based on sensitive personal data—and enforce compliance with data protection laws.

Filed in the Netherlands and targeting Dutch users who received the ad, the case may fall under Irish CNIL jurisdiction due to EU regulations. X could face fines of up to 4% of its global turnover for GDPR violations and up to 6% for DSA breaches. The case’s outcome could redefine user data usage in targeted ads, impacting data privacy and EU regulation adherence.

To delve deeper into this topic, please read the full article on Gearrice